2020 was a banner year for physical subscription commerce.

In this year’s annual report, we analyze the ways in which the subscription industry transformed between 2019 and 2020, breaking down our findings into key takeaways you can apply to your future business strategy.

Explosive growth

In 2020, the physical subscription ecommerce market shifted in monumental ways. More subscription stores joined the market than ever before, and subscribers grew over 90% year-over-year. With this meteoric rise in mind, what challenges and opportunities are on the horizon for each vertical, and overall in the industry?

More spent, more gained

While new subscribers joined the market at unprecedented rates, they were also spending more, increasing AOV for subscription merchants. As investments in subscription products rose, brands pivoted with flexible product offerings that were more effectively able to meet customers where they were: at home.

Best-in-class merchants

By deploying strategies to better meet customer needs, top-tier brands maintained higher levels of AOV, customer LTV, subscriber counts, and MRR. We dig into the strategies these merchants used to achieve new levels of success, along with action items and considerations your brand can use to grow and scale your business. 

Looking to gain insights into the changes 2020 brought to subscription ecommerce?

Download the report

Here's a glimpse into what you'll find:

Over a 12 month period, we analyzed data from 9,000 merchants serving 20 million subscribers, totaling nearly $3 billion in orders

From 2019 to 2020, many traditionally brick-and-mortar stores shifted to meet their customers where they were with ecommerce offerings

Across verticals, AOV for merchants increased an average of 6%