Sanjot Harsoor

August has been another great month of updates. As always, there is something for everyone. We have exciting feature announcements but also significant enhancements to our existing capabilities so your team can focus on your business. 

Today, many businesses mix both subscription and one-time purchase options in their store—a powerful strategy that can increase customer lifetime value (LTV) by up to 230%. To see even more benefits, including increased revenue, decreased business expenses, and more seamless revenue prediction, merchants should focus on increasing their ratio of subscribers to one-time purchasers.

Being a successful ecommerce merchant requires great products and a strong brand identity. Ecommerce merchants are keen to deliver personalized experiences at every stage of their customer journey. Names, contact info, payment info, addresses, birthdates, and even info about customers’ pets now form the data backbone of most ecommerce stores.